Cinema Advertising

cinema advertising

Cinema

There are more than 770 cinemas and 4,200 cinema screens in the UK, totalling 177 million cinema admissions in 2019, making cinema advertising a no brainer.

The advantage of cinema advertising is that the audience is both local and totally focused on the screen. Unlike TV, which can enable viewers to skip ads, going to the movies creates a captive environment for audiences. There are no distractions and advertising is readily accepted as part of the whole cinema experience.

Cinema advertising is way more effective at making your brand stand out from the crowd than television. If you show people an unbranded still from an ad, three times as many cinemagoers will actually recall which brand it is for when compared with TV viewers.

The cinema experience provides an immersive and captivating environment that is a great place for brands to engage with all types of audiences. The sheer impact and engagement of watching an ad on the big screen means cinema is the medium of choice when it comes to strengthening a brand, increasing awareness and attracting new customers

As well as being able to plan and buy cinema campaigns by film, by showing, by audience or by cinema, it’s the overall experience that makes cinema an advertising medium like no other. We can engage cinemagoers at every stage of the cinema experience to ensure your campaign stays with cinemagoers before, during and after their trip to the movies. Be it in foyer, online, on their smartphones or on the big screen, all of these touchpoints add scale and frequency to your campaign.

How much does cinema advertising cost? It depends on a number of factors but to give an example, we could show a 30 second advert over multiple screens, reaching an audience of approximately 80,000 viewers for £5000, excluding production costs.

177m

cinema tickets were sold
in the last year**

What our clients say

“Zoe and the TPM team offer us amazing support, a real extension of our marketing department. Excellent analytical skills when it comes to audience insight, innovative thinking when it comes to media selection, and strong process management to deliver effective campaigns – a truly full service agency.”

Andrew Miller - Head of Marketing - Saga Healthcare Client Testimonial

I cannot fault anything about my on-going engagement and support received from TPM Media. They are always super quick and concise in their communication, their copy is accurate to our brand and marketing needs and the turnaround time sees that our postings are out in great time. I find their service reliable and quotes transparent, and would recommend their support. Always super friendly and happy to help!

Evelyn Warner – Recruitment Officer – Dogs Trust Client Testimonial

TPM Media are a fantastic company when it comes to managing the placements of your advertising. Joan and her team are friendly to work with and are always very accommodating. Having worked with them for over 10 years, they have never once let us down.  TPM Media make everything easy and provide a one stop solution. We would 100% recommend TPM Media.

Sarah Johnson – Marketing Manager – Johnsons Coaches Client Testimonial

It’s always a pleasure to work with TPM media. No matter how small or large the advertising budget they proactively listen to the brief and find effective solutions spanning a wide mix of print and digital platforms. Quick to respond and a seamless service.

Lisa King – Like Marketing – Albany Meadows Client Testimonial

The team were thoroughly professional and dedicated, possessing valuable insight in market knowledge. Collectively working together to highlight the correct audience and demographic profile before pairing these with the appropriate media placements, with market analysis and key campaign statistics available throughout this resulted in an over achievement in our campaign KPI’s.  Working with TPM was the perfect solution to our media buying needs.

Karl Bickley - International Category Director - Sports Nutrition - FrieslandCampina Client Testimonial

“The team at TPM are friendly and enthusiastic however tight the deadline. The team are knowledgeable in their field of expertise and always willing to assist.”

Anita Mansfield - HR & OD Officer – Trent & Dove Housing Client Testimonial

“Our relationship with TPM goes back to the beginning of my business, around 25 years. Throughout that quarter of a century I’ve always found them to be friendly, efficient and highly responsive. In those early days almost all of our advertising was print-based, now much of it is digital. TPM have adapted to the new landscape while retaining their proactive approach and I highly recommend them.”

Mark Thomas – Managing Director - Word Association Client Testimonial

Stridez is a medical product development company. As a start-up we needed a company that both understood the challenges of developing a new business as well as being able to provide insight into our proposed market. TPM had provided the expertise and support needed in a competitive market. Their support had been a key part of our success.

Dr Nick Allen – Director - Stridez Client Testimonial