Cinema

There are more than 770 cinemas and 4,200 cinema screens in the UK, totalling 177 million cinema admissions in 2019, making cinema advertising a no brainer.

The advantage of cinema advertising is that the audience is both local and totally focused on the screen. Unlike TV, which can enable viewers to skip ads, going to the movies creates a captive environment for audiences. There are no distractions and advertising is readily accepted as part of the whole cinema experience.

Cinema advertising is way more effective at making your brand stand out from the crowd than television. If you show people an unbranded still from an ad, three times as many cinemagoers will actually recall which brand it is for when compared with TV viewers.

The cinema experience provides an immersive and captivating environment that is a great place for brands to engage with all types of audiences. The sheer impact and engagement of watching an ad on the big screen means cinema is the medium of choice when it comes to strengthening a brand, increasing awareness and attracting new customers

As well as being able to plan and buy cinema campaigns by film, by showing, by audience or by cinema, it’s the overall experience that makes cinema an advertising medium like no other. We can engage cinemagoers at every stage of the cinema experience to ensure your campaign stays with cinemagoers before, during and after their trip to the movies. Be it in foyer, online, on their smartphones or on the big screen, all of these touchpoints add scale and frequency to your campaign.

How much does cinema advertising cost? It depends on a number of factors but to give an example, we could show a 30 second advert over multiple screens, reaching an audience of approximately 80,000 viewers for £5000, excluding production costs.