Radio Advertising

90% of adults listen to commercial radio every week

The most common questions we get asked relate to local radio and national radio advertising costs. To answer this question, there are two components that need to be considered, the creative part (the actual ad) and the airtime.

Typically, radio ads are 30 seconds long as this is considered the standard to effectively get your message across without rushing the content or boring the listeners. Production costs can start from as little as £350.

The airtime costs depend on a number of factors such as, the radio station, the size of the audience, the duration of the commercial, the number of times it’s played and when. Prices can start from below £1000.

Radio in the UK has an official body called RAJAR that is in charge of measuring radio audiences and providing quarterly data on a station’s audience. This is how stations can tell how many listeners they have each week, who they are (gender, age, earnings, etc) and when they’re listening.

No matter who or where you want to target, we can recommend the right station and platform, from a national digital campaign to a small local station, whether its adverts or sponsorship – we can help.

With almost 49.2m (90%) of adults listening to commercial radio every week for an average of 20.8 hours, with 33m tuning in to the commercial sector alone, and 63% of the population tune in to digital radio every week*, it is an integral component of the media mix.

As audio is developing all the time, we can also use programmatic audio advertising platforms such as Spotify and the DAX digital radio network to reach a very specific audience, with demographic, lifestyle and location profiling.

* RAJAR data release, Q1 2018

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