Radio Advertising

90% of adults listen to commercial radio every week

The most common questions we get asked relate to local radio and national radio advertising costs. To answer this question, there are two components that need to be considered, the creative part (the actual ad) and the airtime.

Typically, radio ads are 30 seconds long as this is considered the standard to effectively get your message across without rushing the content or boring the listeners. Production costs can start from as little as £350.

The airtime costs depend on a number of factors such as, the radio station, the size of the audience, the duration of the commercial, the number of times it’s played and when. Prices can start from below £1000.

Radio in the UK has an official body called RAJAR that is in charge of measuring radio audiences and providing quarterly data on a station’s audience. This is how stations can tell how many listeners they have each week, who they are (gender, age, earnings, etc) and when they’re listening.

No matter who or where you want to target, we can recommend the right station and platform, from a national digital campaign to a small local station, whether its adverts or sponsorship – we can help.

With almost 49.2m (90%) of adults listening to commercial radio every week for an average of 20.8 hours, with 33m tuning in to the commercial sector alone, and 63% of the population tune in to digital radio every week*, it is an integral component of the media mix.

As audio is developing all the time, we can also use programmatic audio advertising platforms such as Spotify and the DAX digital radio network to reach a very specific audience, with demographic, lifestyle and location profiling.

* RAJAR data release, Q1 2018

radio advertising

What our clients say

“Having only recently ventured into the unknown world of video on demand advertising, Zoe and the TPM team have been an amazing resource of knowledge and support. It very soon became apparent that TPM had a desire to offer only the best advice to us and ensure we invested in the digital channels that were the best fit for us rather than those that were most profitable to them. It’s rare to find a firm that values long term relationships over transactional value and in TPM I’m confident that we’ve found the right strategic advisory partner. Their service is exceptional and we look forward to a long term working relationship with them”

Martin Bikhit - CEO - Berkshire Hathaway HomeServices London Client Testimonial

“Zoe and the TPM team offer us amazing support, a real extension of our marketing department. Excellent analytical skills when it comes to audience insight, innovative thinking when it comes to media selection, and strong process management to deliver effective campaigns – a truly full service agency.”

Andrew Miller - Head of Marketing - Saga Healthcare Client Testimonial

I cannot fault anything about my on-going engagement and support received from TPM Media. They are always super quick and concise in their communication, their copy is accurate to our brand and marketing needs and the turnaround time sees that our postings are out in great time. I find their service reliable and quotes transparent, and would recommend their support. Always super friendly and happy to help!

Evelyn Warner – Recruitment Officer – Dogs Trust Client Testimonial

TPM Media are a fantastic company when it comes to managing the placements of your advertising. Joan and her team are friendly to work with and are always very accommodating. Having worked with them for over 10 years, they have never once let us down.  TPM Media make everything easy and provide a one stop solution. We would 100% recommend TPM Media.

Sarah Johnson – Marketing Manager – Johnsons Coaches Client Testimonial

It’s always a pleasure to work with TPM media. No matter how small or large the advertising budget they proactively listen to the brief and find effective solutions spanning a wide mix of print and digital platforms. Quick to respond and a seamless service.

Lisa King – Like Marketing – Albany Meadows Client Testimonial

The team were thoroughly professional and dedicated, possessing valuable insight in market knowledge. Collectively working together to highlight the correct audience and demographic profile before pairing these with the appropriate media placements, with market analysis and key campaign statistics available throughout this resulted in an over achievement in our campaign KPI’s.  Working with TPM was the perfect solution to our media buying needs.

Karl Bickley - International Category Director - Sports Nutrition - FrieslandCampina Client Testimonial

“The team at TPM are friendly and enthusiastic however tight the deadline. The team are knowledgeable in their field of expertise and always willing to assist.”

Anita Mansfield - HR & OD Officer – Trent & Dove Housing Client Testimonial

“Our relationship with TPM goes back to the beginning of my business, around 25 years. Throughout that quarter of a century I’ve always found them to be friendly, efficient and highly responsive. In those early days almost all of our advertising was print-based, now much of it is digital. TPM have adapted to the new landscape while retaining their proactive approach and I highly recommend them.”

Mark Thomas – Managing Director - Word Association Client Testimonial

Stridez is a medical product development company. As a start-up we needed a company that both understood the challenges of developing a new business as well as being able to provide insight into our proposed market. TPM had provided the expertise and support needed in a competitive market. Their support had been a key part of our success.

Dr Nick Allen – Director - Stridez Client Testimonial