TV & VOD Advertising

TV Advertising

TV advertising still remains one of the most powerful methods when building brand awareness and reputation in a short amount of time. Whether it’s a national, regional or local campaign, it’s an effective way to reach a mass audience.

One of the questions we are asked the most is “How much does it cost to advertise on TV?” Although TV advertising costs are generally considered to be higher than most other forms of advertising, the rates can vary considerably and depend on a number of variables:

• audience figures for the channel
• the popularity of the programme
• the time of day
• the region the ad will air in
• the running time of your advert

Local advertisers could advertise on mainstream TV with 15 x standard 30 second commercials for £18,300. This averages out at £1220 a spot (5 x peak & 10 off peak).

VOD Advertising

Video On Demand Advertising or VOD advertising, or more accurately, BVOD (Broadcaster Video On Demand) advertising is aired through on-demand services that are made available by TV broadcasters, such as Sky On Demand, ITV Hub, All4 and My5. Adverts are shown on smart TVs, PCs, Laptops, Tablets and Mobiles so users can easily click through from the on-demand platform, which increases the chances of a direct response compared with more traditional media formats.

Unlike terrestrial TV advertising, VOD advertisements come in a variety of formats, the offering is constantly growing and adverts cannot be skipped. In contrast with TV advertising which goes out to a regional or national audience, Video On Demand platforms can reach a highly targeted audience. Viewer demographic, lifestyle and geographical data make it almost possible to target individual homes. This ensures your campaign will have minimal wastage.

As well as being highly targeted, VOD campaigns can also be very cost effective, with minimum spends being much lower than a terrestrial TV campaign. Minimum spends vary by provider and will be impacted by the chosen targeting setup and campaign duration.

So, how much does it cost? VOD advertising is based on impressions and the cost per thousand can depend on different factors. To give an example 250,000 impressions on Sky or ITV could cost approximately £8,000.

TV Advertising VOD Advertising

What our clients say

“Zoe and the TPM team offer us amazing support, a real extension of our marketing department. Excellent analytical skills when it comes to audience insight, innovative thinking when it comes to media selection, and strong process management to deliver effective campaigns – a truly full service agency.”

Andrew Miller - Head of Marketing - Saga Healthcare Client Testimonial

I cannot fault anything about my on-going engagement and support received from TPM Media. They are always super quick and concise in their communication, their copy is accurate to our brand and marketing needs and the turnaround time sees that our postings are out in great time. I find their service reliable and quotes transparent, and would recommend their support. Always super friendly and happy to help!

Evelyn Warner – Recruitment Officer – Dogs Trust Client Testimonial

TPM Media are a fantastic company when it comes to managing the placements of your advertising. Joan and her team are friendly to work with and are always very accommodating. Having worked with them for over 10 years, they have never once let us down.  TPM Media make everything easy and provide a one stop solution. We would 100% recommend TPM Media.

Sarah Johnson – Marketing Manager – Johnsons Coaches Client Testimonial

It’s always a pleasure to work with TPM media. No matter how small or large the advertising budget they proactively listen to the brief and find effective solutions spanning a wide mix of print and digital platforms. Quick to respond and a seamless service.

Lisa King – Like Marketing – Albany Meadows Client Testimonial

The team were thoroughly professional and dedicated, possessing valuable insight in market knowledge. Collectively working together to highlight the correct audience and demographic profile before pairing these with the appropriate media placements, with market analysis and key campaign statistics available throughout this resulted in an over achievement in our campaign KPI’s.  Working with TPM was the perfect solution to our media buying needs.

Karl Bickley - International Category Director - Sports Nutrition - FrieslandCampina Client Testimonial

“The team at TPM are friendly and enthusiastic however tight the deadline. The team are knowledgeable in their field of expertise and always willing to assist.”

Anita Mansfield - HR & OD Officer – Trent & Dove Housing Client Testimonial

“Our relationship with TPM goes back to the beginning of my business, around 25 years. Throughout that quarter of a century I’ve always found them to be friendly, efficient and highly responsive. In those early days almost all of our advertising was print-based, now much of it is digital. TPM have adapted to the new landscape while retaining their proactive approach and I highly recommend them.”

Mark Thomas – Managing Director - Word Association Client Testimonial

Stridez is a medical product development company. As a start-up we needed a company that both understood the challenges of developing a new business as well as being able to provide insight into our proposed market. TPM had provided the expertise and support needed in a competitive market. Their support had been a key part of our success.

Dr Nick Allen – Director - Stridez Client Testimonial