Digital screens generate 1bn impacts every week*
Outdoor advertising is about making a big impact. OOH advertising (as it is also known) is actually one of the most affordable forms of advertising in the industry. Even in high exposure areas, outdoor advertising can still be cheaper than the cost of a digital marketing campaign.
OOH can cater to most budgets, and with the multiple formats to choose from there is most likely something to suit all clients. It also allows you to make an impact in a way that you can’t on a phone screen, a computer or even a TV.
Outdoor media covers various formats including:
- Traditional / Digital billboard advertising (6 sheet, 48 sheet & 96 sheet)
- Bus advertising – Rear Panels, T sides, Mega Rears, Full Wraps, Headliners or Streetliners.
- Bus Shelter Advertising
- Trains & Train Stations
- Taxis – Full Livery & Interiors
- Phone boxes
- Lamp post banners
- Petrol pump nozzles
And much more!
Outdoor advertising is the perfect medium to build brand recognition and is ideal to drive sales around a specific deadline, like a new store opening, drawing in the seasonal crowds, or relating to public events and holidays.
Whether it be a city centre campaign or a local activation, an out of home format can be found for you to boost your campaign audience reach.
We can buy traditional OOH sites on a 2 week campaign, and also with the growth of digital OOH we can plan a strategic programmatic campaign across digital OOH networks, and also integrate this with mobile and radio advertising. The increased flexibility of digital allows us to buy time slots or days of the week. This highly targeted planning helps avoid wastage and maximise budgets.
Digital OOH, also known as DOOH, is constantly developing and can include facial recognition, vehicle or weather activation.
*Route Research 2019