The total UK Digital Adspend for 2017 was £11.55bn*
With digital advertising being an integral part of the media mix, we work with strategic partners who ensure we deliver the most up to date information and experience when planning a digital campaign. In such a competitive market, all media needs to work in unison with each other.
All of our programmatic digital buying is completed by a team who are 100% Google qualified, Google Premier Partners, to ensure the best targeted digital campaign delivery. They use various targeting methods including behavioural, contextual or geographical, each bespoke to your campaign objectives.
All campaigns are fully optimised throughout, identifying the key channels and moving budgets around to gain the most cost effective campaigns.
The great part of digital advertising is that you are able to track the response, full campaign analysis reports are provided at the end of a campaign, highlighting all elements of your digital journey.
*Source: IAB / PwC Digital Adspend Study Full Year 2017