TV & VOD
Did you know 94% of UK homes have a digital TV?*
The way in which people consume TV is ever changing, here at TPM Media, we keep up to date with all the latest ways to plan and buy a TV airtime advertising campaign including traditional spot buy and video on demand.
TV advertising stills remains strong when building brand awareness and reputation in a short amount of time. If it’s a national campaign, regional or local, it is an effective way to reach a mass audience.
In contrast with video on demand platforms, such as Sky Adsmart you can reach a highly targeted audience. They access their demographic, lifestyle and geographical data making it almost possible to target individual homes. This ensures your campaign will have minimal wastage.
Video on Demand advertising can be quite a cost effective way to buy broadcast media, being bought on a cost per 000 basis, also with the rise in digital TVs and how TV is consumed you will be portrayed to the viewer as a national brand.
Over 170,000,000 cinema tickets were sold in the UK last year**
Cinema advertising is a great way to talk to a captive audience. You can utilise cinema to advertise locally and nationally, follow a film or define a target audience.
As well as on screen advertising there are also other advertising opportunities within the cinemas, including digital screen advertising within the foyers.
**(source UKCA 2017)
of UK homes have a digital TV*
cinema tickets were sold
in the last year**
of the UK population watch TV
at least once a week*